How to Build your Own Highly Converted Shopify Store
Introduction
According to a 2020 annual report Shopify made over $2.9 billion from all over the world. Yes, it’s a huge number for a company that was just founded less than two decades ago. But what is making Shopify so popular and successful with every passing year? The answer is short and simple “everybody can use Shopify”.
You don’t have to be a business expert to work on this e-commerce platform, just start with its 14 days free plan, and if you like it go ahead with its monthly subscription.
Now, let’s dive into how you can build your Shopify store?
1-Create a Shopify account:
The first thing you need to do is to make a free Shopify account. You just need an Email address and set a strong password after which you need to enter your store name. Your store name should be unique and catchy.
Done with that? congrats! you are now on the product page.
2-Find the right product:
The next thing you need to do is choose the right product. Search the market and see what people are looking for and what your potential buyer wants. The strategy is not to bring people and visit your store but to convert them into customers. From skin care, hair extensions, fitness to food you can pick any product that you think you can market well.
2. Set an Appealing theme:
The theme of your store should be catchy and comfy. You can use free templates available on Shopify. Here are some tips
- Use bright colors for your site
- Find a catchy logo for your product that represents your business.
- You can use canva to make a logo.
- Use strong copywriting skills for your home page
- Use High-quality images of your product
3- Focus on product description:
Be honest with your customers. Don’t just brag about your product by telling them how many customers have already bought it instead focus on identifying the need of the buyer. Tell them how your product is the right call to their problem. Convert them into your long-term customers.
Mention all details such as,
- Sizes available
Mention the measurements/size of your product available in detail.
- Colors available
Mention all the colors available for your product.
- Explain texture/material
Your product description should mention the material/texture of your product. Tell your buyers a little background story of the product.
For instance, if you are selling rugs a little background story might interest your buyer. Tell them how and what sort of material is used to make your rugs. Are they handmade or not? What kind of threads were used in the making of these rugs. Buyer always loves details.
- Add video
Try adding a short video clip video to your description to showcase your product. It plays an important part in marketing strategy. According to a report, the growth in sales has increased from 78% to 92% from the year 2015 to 2020.
4-Positive reviews:
Testimonials and positive reviews are the most important part of marketing. To gain your customer’s trust you need to have five-star reviews. Having bad reviews about your product will kill your customer growth. You can install a Shopify customer review app to ask customers to leave a review.
5-Advertise your business:
The most common trick to sell your product is by advertising it. You can advertise your business on Facebook, Instagram, and blogs Advisement requires a budget, and believe me if you want to sell more than one product you need to invest 1000$ per month in your store.
Best niches to start with:
1-Jewelry
Jewelry is a profitable niche to start with. There are various kinds of jewelry that you can sell that include casual, formal, antique. You will find more customers of casual wear. However antique jewelry is more profitable.
2-Fashion
If you are creative and can design well? Fashion can be a great niche for you. From designing clothing, footwear, scarves you can build your business on Shopify. Simple put your creativity into business and make some extra bucks.
3-Food
Food is the simplest niche to start with. If you can cook and bake you can make money by selling it on Shopify. Everybody loves to eat home-cooked meals and desserts. Your target audience will be students living in hostels, people away from family, travelers People who just cannot afford the luxury of home-cooked meals every day. You can have cookies, pickles, cakes, parties.
How much time does it take to become successful on Shopify?
You might have heard people saying that they made a million on Shopify in just 6 months. Well, that’s not true. Teamwork, high budget, and endless night shift are invested to be successful. It is estimated that it takes almost 15 months to generate sales on Shopify.
Conclusion
Shopify is the second famous e-commerce platform after amazon but Selling on Shopify can be a game-changer for you. But it won’t happen overnight. Just like other businesses you need to have patience and the right strategy to make sales.
